Seojeong Jihi Youn
Seojeong Jihi Youn is a graphic & digital designer from Seoul, South Korea, currently lives and works in Rotterdam, Netherlands. She finished her bachelor’s degree in Graphic Design at the Royal Academy of Art, The Hague (KABK). She is interested in exploring a wide range of formats and cultural phenomena through the use of a multidisciplinary approach to design.
The Graduation Show at KABK, Sep 2020
In a Pickle at Optie B, Feb 2020
The Giant Floating Eyeball
at The Dutch Ministry of Finance, Jun 2019
Hoogtij Special: Tools.FM
at Page Not Found, Sep 2018
Tools for Expressionat Quartair, Apr 2018
The Gallery Divine at KABK gallery, Dec 2017
Objects in Perspective at Quartair, Dec 2017
Lecture at The Royal Chess Club 18, Dec 2016
Where Have I Been?
engraved stones, videos, installation
This project was initiated after experimenting a Google Chrome extension which gives users the opportunity to track the path of your mouse movement, while they surf through websites. With this tool, we brought the digital footprint onto stones which is one of the oldest materials were used as medium for communication. By translating impermanent like mouse movement on something permanent, it creates a contrast between the trace one leaves on a website and the fossilization or monumental registration of carvings in stone. The whole process was documented on videos installed as an installation.
office chairs, chatbot, publication
The Giant Floating Eyeball, Finance & Algorithms, a collaboration with Selina Landis and the Dutch Ministry of Finance. The installation is a mash between a therapist couch and the office chair. This kind of furniture was primarily designed to make it possible to work for eight hours in the same position: a tool for productivity. The office couch is combined with a chat bot called Eliza that was developed during the 60’s and works similar to person centered therapy. Visitors of could lye on it and talk her. Our version of Eliza contains parts of the reader we compiled, and would share points of view with the interlocutor.
Digital Drawing Performance
Digital drawing animation for the city branding activation.
wood, online campaign, video
Spring greeting campaign visuals to question biodiversity.
website, video, book, clocks
In the project, I address the pressing issue of the bureaucratic violence which non-EU citizens are subjected to everyday through the lens of my own personal experience. I developed my research through a variety of media, including performance, writing, and a community-supported web platform, deliberately navigating and mediating my material through an intersubjective poetic approach as well as through community design in order to take a collective stance against EU legislative governance. A series of clocks tell you the time. Makes you question what time is. 24 editions.
Estwo Decor Showroom
Estwo Decor is a leading manufacturer and distributor of architectural columns and decorative elements for home and outdoor founded together with Selina Landis. Ancient columns stayed for centuries and centuries, and so will the plastics. Estwo Decor produces columns representing the beautiful ruins through different kinds of food packagings and create new landscapes. The scaffolding showroom presents the elements are made out of high quality plaster together with a series of posters.
The era of modern polymath, we are master of all or none. The future belongs to the integrators. A mixed media work, Skill Portrait envisioning the business card of the future. Whilst leisure and work become more intertwined, each skill might become relevant for a future employment. Joining forces with Selina Landis we create an displaymethod to present our combined and expandable, rather crafty skills.
Terka Nova film exhibition online poster.
A series of posters for the lecture by the alumni, Jasmijn Muskens from Interior Architecture and Furniture Design department at The Royal Academy of Art, The Hague. In collaboration with Berglind Brá Jóhannsdóttir.
The Richness of Black & White
polystyrene, silkscreened on fabric
The Richness of Black and White is a project based on the topic ‘the richness’ in collaboration with Selina Landis. Not only is food rich and complex in it’s texture, smell, taste, origin, also the event of a differ is full of traditions, connotations and elements to design, all strongly related to spatiality. In this edition we approached the dinner rather traditionally, the table display and design layout are quite classy for western culture. This simplicity allowed us to focus on black and white, and how it manifested in different materials, shapes and tastes. The publication is divided following the stages of a dinner. We consider our research and experimentation as an appetizer, the event that involves hosting and preparing as the main course and the conclusion and presentation as the dessert. We thank all our friends for the nice time and look forward to more dinners.
Tools for Expression
A series of posters for the exhibition Tools for Expression held at Quartair and Page Not Found in Den Haag.
Personal Bowl of Hygieia
plaster on sprayed wood
We entered a brave new world where making any pill is as legal as drinking a cup of coffee. Customized chemical composition adapted to whatever your needs are, right there at home. The work is an exploration on the futuristic material and printing production and recontexualisation of existing images of future by experimenting print techniques with stencil using plaster on a wood plate.
Towards Mobility: Becoming Liquid Autonomy
Graphic Design BA Thesis. This text considers the implications of mobility on the neoliberal subject, both living and working environments, suggesting that under the fluid conditions of precarity, inequality, and lack, which ultimately is uncertain for designers to be autonomous in the creative practice. Designed a publication and a mobile-friendly version of website.
The Giant Floating Eyeball
A two sided poster for group exhibition “The Giant Floating Eyeball, Finance and Algorithms” in collaboration with Selina Landis and the Dutch Ministry of Finance. Hint to personal algorithms and the three newspaper editions issued with the exhibition.
Typefaces designed by Nedislav Kamburov & Edward July.
Before and After Throbber
The world is now “Waiting To Be Beautiful”. Explore the journey of plastic surgery through the throbber.
A series of type specimen publications focused on 10 different typefaces used in Asian vintage advertising and magazine covers. By replacing myself as a model and mimicked poses to promote typefaces, I established an archive of visual annotations to the list of fonts and redefined my typographic choice.
Beyond the sweetness and humour, mascots are a powerful tool for businesses to increase their profit and strengthen their identity. What if we were to use mascots to promote something that doesn’t have anything to do with profit or advertising? In comes the Time Mascot. We have all have an equal amount of time at our disposal, and we all know that we cannot physically possess it. The Time Mascot promotes time which we cannot buy. Isn’t it ironic though? Through promoting something that you cannot buy using mascots, you can buy their promotion products instead. This Time Mascot makes Time purchasable. Even though you cannot buy time itself, the mascot bring it into life. Riso-printed handouts spread to visitors at the exhibition.
Tools for Expression
Alongside the printed page, written language is represented in various forms. Public space is illed with messages of all kinds written by the individuals that inhabit it. Through these interventions of self-expression, different forms of written and oral language have been born that go unaccounted for in the history of communication. Each of these methods has its own formal and conceptual qualities, as well as its own history and background. These tools represent an untold history of graphic design that has existed and developed alongside the popular communication tools of print publishing, radio, television and the internet.
How To Sharpen The Pencils
Opening sequence of a book How To Sharpen The Pencils written by David Rees. “Why are we doing useless things?” In life we have many obligations To the majority of people, the subjects that we’ve listed are considered work. To upend this monotonous rhythm, we are called to do ‘useless’ things. For in this ‘useless’ activities, there is certain peace and certain joy. Yet, these ‘useless’ things can also give us a monotonous bliss, which is why some people enjoy learning the art of sharpening the pencil, even if its considered a ‘useless’ thing. Click here
for watching the video.
Time is divided in eras, millenniums, epoques, ages, centuries, decades, lustrous, years, seasons, months, weeks, days, hours, minutes, seconds, milliseconds, microseconds, nanoseconds, picoseconds. A collection of 365 posters on hands, faces, texts, illustrations, colors, geometrical shapes, nature, historical pictures, handwriting, textures, flags and numbers.
The Gallery Divine
Nujabes is a Japanese record producer, DJ and composer who I honor was presented in the immersive exploration of the ornamental divine after having taken a trip to Iran.
Flippo Typeface is made together with Selina Landis.
Lost And Found in Translation
digital drawings, print on fabric
Explorations on the power of translation but also its limit, its porosity, the way it can transform a discourse. The visual systems created by translating many aspects of the music.
© Seojeong Jihi Youn, 2022